Marketing Communications & Branding Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing Communications & Branding - Essay Example As part of analyzing the success story of ALDI, the company’s target market will be identified followed by examining the type of marketing communication tools the company is using to promote the corporate brand. After discussing the key external factors that may have affected ALDI’s brand, ways on how these factors could alter the company’s decision to select the best marketing communication tools will be tackled in details. The target market of ALDI includes people of all gender who are the price conscious, decision-maker, and purchaser of grocery products. Regardless of sexual orientation, financial standing in life, or educational background, the target market of ALDI includes people of all ages. In order to promote the ALDI brand to its target consumers, ALDI is using a wide-range of personal and non-personal communication channels such as company website, social networking sites, and mobile advertising (Grill, 2008). With the use of the company website, ALDI regularly reminds the people that ALDI as a company is a brand that offers affordable consumer products. This particular marketing strategy is effective in terms of keeping price conscious individuals loyal to the brand ALDI. As a result of having a positive experience with regards to the company’s product prices and the quality of customer services, it is the customers who share their personal experiences with other people. With regards to the company logo, initial ‘A’ in ALDI’s logo reminds the people that they can easily purchase a wide-range of affordable products simply by visiting the company’s store sites (ALDI, 2010 a). (See Logo below) Establishing a strong brand is important in terms of making the ALDI’s target consumers feel more associated and stay loyal with the brand. In line with this, public news report could either help increase or decrease the reputation of a brand such that a good publicity could encourage more buyers to stay loyal with the brand

Maintain a General Ledger Research Paper Example | Topics and Well Written Essays - 2750 words

Maintain a General Ledger - Research Paper Example These kinds of assets are known as 'fixed assets'. Current assets represent the stock of business assets held by the company, the debtors and cash and bank balances. There are intangible assets like goodwill also. Liabilities represent the amounts payable by the company to different constituents of the business like banks, creditors or other agencies. Liabilities may be classified as 'long term liabilities' representing the loans obtained by the company from banks or other financial institutions for running the business and 'current liabilities' representing the amounts payable to The Revenues are the income being earned by any business. Revenues include sales and other earnings from investments of the business. Rental income and interests from investments are also considered as revenues. The revenues are the cash inflows for the business and determine the profits of the company. Expenses are the cash outflows from the business in connection with the running of the business. Expenses may be of capital in nature representing purchase of additional assets or machinery. Revenue expenses are those incurred on a day to day basis for running of the business. The revenue expenses are charged against the income of the business and the profits determined. In the double entry book keeping principle every accounting entry should have a corresponding debit or credit entry reflected in another account. These entries are known as contra entries. Contra entries are passed through general journal and mostly represent non-cash transaction entries like accounting for depreciation. Writing off a bad debt In the course of business sales are done on a credit basis and the parties to whom the credit sales are made sometimes may not be able to make payment for the goods or services bought or availed due to their financial difficulties or bankruptcy. In those cases the amount due to the business is termed as a 'bad debt'. Usually these bad debts are charged off against revenue of the company as expense. This is known as 'writing off a bad debt'. Debtors also known as Accounts Receivables In the process of doing business many a times sales are being made to different parties on credit terms implying that the party instead of making the payment on cash basis will make the payment after a certain agreed period of time. These parties to whom sales are made on credit terms are known as 'Debtors' also known as 'Accounts Receivable' Creditors also known as Accounts Payable Just as the sales are being made on credit terms the business may procure the goods and services on credit terms with the payment to be made within definite periods mutually agreed between the suppliers and the business. These parties who supply the goods or services are known as 'Creditors' also known as 'Accounts Payable'. General Journal General Journal Sales Journal Sales Returns and Allowances Journal Purchase Journal General Ledger - Capital Account General Ledger -